2020 will be marked in the books as a year that changed the world. The effects of COVID-19 are unprecedented and wide-ranging. From seeing a spike in discrimination and violence towards Asians globally to taking a toll on the economy and health care system, to seeing a lack of PPE for frontline workers, the pandemic has affected everyone.
In the recent reignition of the Black Lives Matter movement, it has become clear that our country needs a reexamination of its priorities. Why is it that healthcare workers lack the protective equipment to safely do their job of maintaining public health, whereas other areas such as the police or the military seem to have all the resources they need? Questions like these, regarding resource reallocation, have been brought to light due to the unique times we are living in.
These unprecedented times have also provided the opportunity to step up and create change. People are rising, in masses, not only to speak up about the injustice, but also to fight for the reallocation of funds into the education system, social programs, and neighborhoods that need it the most.
We created LoveIsTheCure in an effort to promote equality, unity, love, and togetherness during this time of crisis. Our goal with this global awareness campaign is to fight against racism, discrimination, police brutality, and violence by creating awareness and raising money which will be donated to a non-profit organization.
If the virus doesn’t discriminate, why should we? Rather than being violent over social and political issues, these are the times that we need to reunite the most. We want to be part of the rebuilding process by connecting people and reminding us of our humanity.